Checklist for business owners
Ten things your website needs.
Run your own website through this list. Five minutes of work, and you know where you are losing customers. Free, no email address needed.
Clear within three seconds what you do
Why: Visitors decide very quickly whether they are in the right place. Doubt costs you the customer.
How to check: Open your site on your phone. Can you see what you do and where without scrolling?
Your phone number always one tap away
Why: Many local customers want to call, especially when it is urgent.
How to check: Can you call with one tap from every page?
Works well on mobile
Why: Most visitors to local businesses arrive on their phone.
How to check: Is all text readable without zooming, and do buttons fit under your thumb?
Loads fast
Why: A slow site loses visitors before they have seen anything.
How to check: Test your site with Google's PageSpeed Insights. Red is a problem.
One page per service
Why: People search for a service, not your business name. Each service deserves its own page.
How to check: Does every important service have its own page with an explanation and a clear title?
Your service area is on it
Why: Google and customers want to know whether you work in their town.
How to check: Do you name the towns and regions you work in, in plain text?
Real photos and real reviews
Why: Photos of your own work and team build more trust than stock photos.
How to check: Does your site show work you actually did, and what customers think of it?
One clear next step
Why: A visitor who does not know what to do, does nothing.
How to check: Is there one prominent button on every page: call, quote or booking?
Secured with https
Why: Browsers warn about sites without a secure connection. That scares people off.
How to check: Is there a padlock before your web address, without a warning?
Matches your Google Business Profile
Why: Different opening hours or a different number on Google and your site cause confusion.
How to check: Compare address, phone and opening hours in both places.
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